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Oculus – Designers: the friends team of Einstoffen
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DESIGNERS: THE FRIENDS TEAM OF EINSTOFFEN

The designer of Einstoffen? It is not actually there. The Swiss fashion brand is the child of an enthusiastic friends club with totally different backgrounds. Raphael, Ramon, Christian and Philippe have at least two things in common: none of them comes from the optic. They do everything together: running the business, marketing – and yes, designing. The democracies of the gentlemen are far, very far away. “Our agents, our employees and our customers can also have their say,” says Philippe Rieder on behalf of his team. “We often take their feedback into the nishing touch.” To the PDF
SPECTR – From apparel to eyewear
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FROM APPAREL TO EYEWEAR

Although it might appear like a brand-new start-up, Swiss label EINSTOFFEN has been around since the year 2008. In the beginning, the product line mostly revolved around textiles, signaled by the moniker “stoff” (German for “fabrics”). Over the years, the assortment has constantly evolved and now includes shirts, watches, as well as eyewear – all with the common goal of enhancing the wearer’s individual style. For us at SPECTR, eyewear is naturally the most interesting among these elds, so we sat down with one of the four founders, Philippe Rieder, for a Brand Profile interview. To the PDF
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Eyecom – The summiteers
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The optician – glasses and fashion
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Berner Zeitung – Magazine
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EYEBizz – The Swiss makers
Textil-Revue  

THE SWISS MAKERS

The number of similarities between shirts and eyewear seems straightforward: you can buy and wear them, they are often considered fashion products and they are available in cheap and luxury versions. Four creative Swiss go one step further. The prehistory is quickly told: Four young friends – Philippe Rieder, Christian Gisler and the brothers Raphael and Ramon Büsser from St. Gallen in Switzerland – founded a fashion label in 2008 for the production of T-shirts , Shirts and other outerwear. None of them came from the fashion industry, which was more of an advantage though: with this refreshing form of ignorance one always makes mistakes; but you also avoid traps like “That’s not possible!” or “We’ve never done it that way! “According to the” try and error “principle, amateurs often approach solutions that professionals would never come up with. That’s how you get real creativity. To describe their corporate purpose, they chose the old Swiss verb “einstoffen”, which describes the art of clothing people with cloth. “Fashion that sets trends while remaining fair and always leaves room for a wink, that is one-offs” – this is how the four young entrepreneurs describe their business model. Each of their sophisticated shirts is created in Istanbul. There, the fashion designers have been working for years with a traditional family business, which produces the shirts by hand. They are also looking for the materials for this purpose in the Turkish capital, because there is one of the largest textile markets in the world. What’s in between is an imaginative process in the fabric pattern days and sometimes even nights are juxtaposed, combined with each other and often discarded, until the end of a new collection is established. Each resulting shirt is made of at least two different, high-quality cotton fabrics and impresses with a perfect cut and many, loving details and embroidery, which is often discovered only at second glance. The Swiss call their creations inspired by cult movie heroes “shirts for heroes”. You could also say: A INFANT shirt is a fabricated homage to extravagant characters. For the Swiss fashion designers see their customers as heroes – each on his own personal item. About 300 shirts per model, which have so far been sold mainly in Switzerland – on the one hand about 60 boutiques; on the other hand in their own online shop. “Some customers are already real collectors and buy one or two shirts from each collection,” says Philippe Rieder with justified pride. In 2012 the range of the StartUps was supplemented by sunglasses. The first consisted of bamboo, later made of wood and were initially intended only as a cool accessory that appeal to textile customers, but should not be overly expensive. “We did not see that in terms of appearance, but above all as a fashion idea,” explains Raphael Büsser. “We had thought of jeans or shoes as well, but such products are too difficult for us as a small business.” “The first eyewear was pretty massive, but over time we’ve refined the technique to make it very delicate can, “adds his brother Ramon Büsser. “The thick, eye-catching models appeal more to a young audience; but with the finer one can reach also an older target group. “From then to the corrective eyeglasses it was then only a small step – not least, because a few Swiss opticians simply began glazing the sunglasses of the Swiss eyewear makers with corrective lenses and them to show the subtleties that are important in the production of spectacles. Until about two years ago, the four Swiss all still had a job as a breadwinner; her textile and eyewear label was more of a hobby. Meanwhile, all four can live on their ideas – and have no time to do anything else: their success curve shows steeply upwards. The next step is the establishment of a German branch in Berlin, which should be opened in 2015. This will further simplify the care of a growing number of opticians, customers and fans in Germany and the EU. Interesting is the evolution that has gone through the glasses of self-taught Swiss fashion and eyewear makers in just three years. The first eyewear models from the year 2012 consisted of a single piece of wood. It looked nice, but it was not really suitable for everyday use. The next stage consisted of three cross-laminated wood layers; then came experiments with Canadian plywood, from which skateboards are usually made. Meanwhile, EINSTOFFEN glasses consist of 13 to 20 thin layers of wood. “This is so stable that it is almost a wooden mesh,” says a delighted Raphael Büsser. “We do not do wooden glasses, because that’s just chic; we just want to make beautiful glasses – and wood is uniquely a fantastic material. These are our roots. “Of course there were also failures at the beginning. For example, the idea of ​​sticking an aluminum sheet between the wood layers to stabilize the glasses. The samples of the producer were good; With numerous series models, however, there were tension cracks because the adhesive caused problems. At the end, the young entrepreneurs decided to buy back all models of this series already delivered by their customers: “That cost quite a lot of training, but our image was more important to us,” recalls Philippe Rieder. Currently, a Swiss Walser wood collection is being planned Usually used for the production of musical instruments. Other experiments are currently being made with pear tree, cherry, makassar ebony, white birch, black apricot and smoked larch. Already ready for mass production is the new “Rock-n-Rolla” collection, whose front layer consists of wafer-thin slate. “These glasses are suitable for everyday use and elegant, but still massive like our beloved Alps,” the Swiss are happy. The future of the small business has just begun. Meanwhile, special spring hinges from OBE ensure the wearing comfort of the EINSTOFFEN glasses; The temple tips of some models are made of Italian acetate and are therefore customizable. And if you look closely, you can read in the temples of some models the mischievous, unofficial slogan of the young company: “You look like a spectacle.” Silmo: Hall 6, Stand H023 Makassar ebony, white birch, black apricot and smoked larch made. Already ready for mass production is the new “Rock-n-Rolla” collection, whose front layer consists of wafer-thin slate. “These glasses are suitable for everyday use and elegant, but still massive like our beloved Alps”, the Swiss are happy. The future of the small business has just begun. Meanwhile, special spring hinges from OBE ensure the wearing comfort of the EINSTOFFEN glasses; The temple tips of some models are made of Italian acetate and are therefore customizable. And if you look closely, you can read in the temples of some models the mischievous, unofficial slogan of the young company: “You look like a spectacle.” Silmo: Hall 6, Stand H023 Makassar ebony, white birch, black apricot and smoked larch made. Already ready for mass production is the new “Rock-n-Rolla” collection, whose front layer consists of wafer-thin slate. “These glasses are suitable for everyday use and elegant, but still massive like our beloved Alps,” the Swiss are happy. The future of the small business has just begun. Meanwhile, special spring hinges from OBE ensure the wearing comfort of the EINSTOFFEN glasses; The temple tips of some models are made of Italian acetate and are therefore customizable. And if you look closely, you can read in the temples of some models the mischievous, unofficial slogan of the young company: “You look like a spectacle.” Silmo: Hall 6, Stand H023 Already ready for mass production is the new “Rock-n-Rolla” collection, whose front layer consists of wafer-thin slate. “These glasses are suitable for everyday use and elegant, but still massive like our beloved Alps,” the Swiss are happy. The future of the small business has just begun. Meanwhile, special spring hinges from OBE ensure the wearing comfort of the EINSTOFFEN glasses; The temple tips of some models are made of Italian acetate and are therefore customizable. And if you look closely, you can read in the temples of some models the mischievous, unofficial slogan of the young company: “You look like a spectacle.” Silmo: Hall 6, Stand H023 Already ready for mass production is the new “Rock-n-Rolla” collection, whose front layer consists of wafer-thin slate. “These glasses are suitable for everyday use and elegant, but still massive like our beloved Alps,” the Swiss are happy. The future of the small business has just begun. Meanwhile, special spring hinges from OBE ensure the wearing comfort of the EINSTOFFEN glasses; The temple tips of some models are made of Italian acetate and are therefore customizable. And if you look closely, you can read in the temples of some models the mischievous, unofficial slogan of the young company: “You look like a spectacle.” Silmo: Hall 6, Stand H023 but still massive like our beloved Alps, “said the Swiss. The future of the small business has just begun. Meanwhile, special spring hinges from OBE ensure the wearing comfort of the EINSTOFFEN glasses; The temple tips of some models are made of Italian acetate and are therefore customizable. And if you look closely, you can read in the temples of some models the mischievous, unofficial slogan of the young company: “You look like a spectacle.” Silmo: Hall 6, Stand H023 but still massive like our beloved Alps, “said the Swiss. The future of the small business has just begun. Meanwhile, special spring hinges from OBE ensure the wearing comfort of the EINSTOFFEN glasses; The temple tips of some models are made of Italian acetate and are therefore customizable. And if you look closely, you can read in the temples of some models the mischievous, unofficial slogan of the young company: “You look like a spectacle.” Silmo: Hall 6, Stand H023 To the PDF
SWISS Magazine – Swiss Design
SWISS  

UNCONVENTIONAL FASHION DESIGNERS

First friends, then business partners: With hip shirts and wooden glasses, the four guys from Einstoffen conquer the market. There is no lack of self-confidence in the four gentlemen: The word “einstoffen”, from which their company name derives, actually exists, they say. The verb stands in the Duden, meaning “artful dressing”. A bluff! Grinning, Philippe Rieder, Christian Gisler and the brothers Raphael and Ramon Büsser are sitting in their headquarters in St. Gallen, surrounded by computers, coat racks and ready-to-ship boxes. The four childhood friends have always had a weakness for inventions and good stories: they celebrated their breakthrough in 2010 with “Shirts for Heroes”, a series of detailed men’s shirts, Each model bears the name of a charismatic movie hero – from Seth Gecko (“From Dusk till Dawn”) to Axel Foley (“Beverly Hills Cop”) to Count Dracula. Later, blouses called Amélie or Lola were added. And when the four St. Gallen decided in 2012 to produce the wooden sun glasses already seen by individual Hollywood stars in their own, affordable version, the script was perfect for their success story.

WITH A BIG MOUTH

However, the Einstoffer never had a traditional business plan. They knew each other from playing together and traveling, it was kind of cool to start their own clothing label. The trade in bags and shoes was followed by their own T-shirts and finally the shirts, completely designed by the founders themselves and manufactured by a quality tailor in Istanbul. Ramon gave up his job as a clerk, educated at the textile school. Raphael, a trained logistics specialist, soon specialized in the storage of materials and glasses. Web designer Christian developed the homepage and the online shop further. And Philippe Rieder? “I’ve got a big mouth – someone has to pay people,” says the bearded mid-thirties, who incidentally appears as a rapper and wrote a doctoral thesis on genocide. His role as a salesman and PR man, he is immediately fair, puts out innumerable single-ingredient sunglasses on the table. He explains how to switch from bamboo to multi-layered skateboard wood (“If the board does not break when dropped, the glasses will not do it either”). And why – according to the design in St. Gallen – you produce under controlled conditions in China (“Switzerland would be better for us, but then probably only bankers and doctors could afford our glasses”). He shows one of the brand new eyeglass frames, then reaches into a huge leather bag: The matching Bow Ties to the new “Heroes” shirts could become a hit. “Now that not even conservative politicians are wearing a bow tie,

SHIRTS WITH NOBLE TITLE

His three business partners have since disappeared in the adjoining rooms, answering inquiries from clothing boutiques and opticians. Rieder, however, still draws three trumps from his pocket: the prince, the king, and the emperor. The new long-sleeved shirts are not just indigo cotton – they also have aristocratic titles.
NEW Vorarlberger Tageszeitung
Textil-Revue  

FOUR COOL GUYS WITH BUCK IN FASHION

Actually, they are just four cool guys who are into fashion and do it themselves. This is what Raphael Büsser says about his label and his comrades. “It was never the goal to create something as big as it has now become.” The Swiss is part of a business quartet that stands behind the textile company einSTOFFe. His brother Ramon and his friends Christian Gisler and Philippe Rieder are among them. Together they design, sew and distribute shirts, hoodies, T-shirts and most of all – sunglasses. The four boys started in 2008. On a trip through Bangkok, the Büsser brothers discovered a “cool guy with an even cooler shirt”. They returned to Switzerland with the inspiration to bring such shirts to the public. The idea was elaborated and the result was a small,

WOULD LIKE MORE

But that was not enough for her. The young men wanted more and gradually began to implement their own fashion ideas. In the following four years, the shop threw one or the other “Stutz” from. As the Swiss became aware that their existing potential was far from exhausted, they began investing more time and energy in the development of the online store. The formerly small shop became a stable online company. Their creations are aimed at young urban trendsetters. In the designs themselves, however, generally accepted trends play only a minor role. For the team, fashion is a relative term. From their point of view, not every latest cry is worth being heard. Instead, the label focuses on models, which pleases the guys on the one hand and on the other hand lets them focus on their target customers. The result can be seen quite well and it is especially good to wear.

FASHION FOR HEROES

Due to the dimensions of the textile industry, it is relatively difficult to prevail on the market with a new fashion label against the competition. Raphael and his colleagues therefore started to develop a unique selling proposition. It was the birth of “shirts for heroes” and “heroines”. From now on each model from the company Einstoffen should be dedicated to a personal idol of the designer. For example, Dave Starsky, the detective from Starsky & Hutch; which has been assigned a dark model of jeans with feather imprint. A female counterpart is a light blue fitted shirt with a cream trim as a tribute to Liz Swann, the pirate bride from the movie “Pirates of the Caribbean”. By the time the garments land at the online store, it’s a relatively long way to go. The implementation has been automated in recent years. Every season, the young Swiss travel to Istanbul once. Here they have in the appropriate neighborhoods the textile merchants of their confidence with the fabrics of their desire. The team of substances then works on markets and in shops through fabric samples and an immense selection of textiles. The purchased samples are then processed into prototypes in the hotel. Only when the last seam is right, the basic models are ready for production. The team of substances then works on markets and in shops through fabric samples and an immense selection of textiles. The purchased samples are then processed into prototypes in the hotel. Only when the last seam is right, the basic models are ready for production. The team of substances then works on markets and in shops through fabric samples and an immense selection of textiles. The purchased samples are then processed into prototypes in the hotel. Only when the last seam is right, the basic models are ready for production.

MODEL PRESENTATION

The next step is the marketing of the collection. For the appropriate presentation photo shootings are organized. Models introduce the new shirts. And they wear the matching glasses. These are of course also from Einstoffen. In 2012, four years after the sale of the first T-shirt, the range was expanded – with the sunglasses. Also there, the designers wanted to create something extraordinary. The result was experiments with extraordinary materials. The idea came to fruition, because with the glasses, the label made the big breakthrough. The accessories range now includes a product range consisting of four basic lines. The more than 80 models are created from very special raw materials. The most successful models are made of precious wood. For the fashion designers, acquaintance with this material was a love at first sight. Among other things, ebony, bamboo, zebrano and pearwood are processed.

LAYERED LOOK

While an initial attempt was made to carpenter the racks in one piece, today up to seven layers are stacked on top of each other. Not only is the result a lot more robust, it also gives designers more flexibility in terms of shape and color variation. Another material is skateboard wood. This is very stable and allows designers to choose from a wide range of colors. An option that the lads are happy to accept. Working and tackling is a normal everyday routine for the team. All of them are at the same time designers, managers, entrepreneurs, grooms, sellers, warehousemen, logisticians, distributors and complaint hotlines all in one. None of them had undergone training in the fields of fashion, design or textiles. However, each of the quartet brings with them strengths and experience from before the company. While Ramon, as a trained merchant, is good with numbers, his brother originally comes from logistics, where he has dealt extensively with import, export and the trappings. Christian, on the other hand, is actually a web designer, while Philippe is currently working on his PhD thesis on history. The different starting points are advantageous for today’s fashion experts. This is because different tasks of everyday business can be divided up according to the respective know-how. That enough work and the corresponding workload are there, testifies to success. “When I realized how the small shop became a business and a hobby, it was our goal to be able to live off the elements,” says Raphael on the topic of work. The founders of Einstoffen today are satisfied with the overall development. Raphael smiles and says, “It makes us very proud when the company is healthy. We went through highs and lows with single substances. Even though none of us will become a millionaire with what we do. The money is good and means to an end, to advance the whole structure. But we agree that it is not about the rolling ruble, but about the heart. ”
designs, trends & fashion
designs, trends & fashion  
Tagblatt: New room for St. Gallen label
Tagblatt  
20min: First Flashship Store in St. Gallen
20Min  
archicouture LAB
Textil-Revue
Textil-Revue  
Tagblatt
Textil-Revue  

Celebrate in style Fashion celebrates fashion: The St. Gallen fashion label Einstoffen is celebrating its fifth anniversary today. The new T-shirt collection is only a highlight Handsome Rob or Count Dracula are called her – the shirts for heroes. The St.Gallen fashion label Einstoffe has named their shirts by film character. Because life is hard, but Dirty Harry is even harder. This is how it says on the label of the shirt Harry Cullahan, who plays in the cult movie “Dirty Harry” by Clint Eastwood. “We are all big movie fans,” says Ramon Büsser. Together with his brother Raphael and friends Philippe Rieder and Christian Gisler, he founded Einstoffen GmbH in 2008. Production in Turkey But it all started with T-shirts. Raphael Büsser traveled through Asia and got to know a designer and his T-shirts in Bangkok. Back in Switzerland, his environment showed keen interest in the T-shirts with an ambiguous message as a motive. “This is how the business idea for single-source materials came about, says textile merchant Büsser. But they do not do business with the original producer from Bangkok. “He became negligent over time and did not take delivery times any more seriously,” says Büsser. Today, they produce their textile products in Turkey and supply retailers throughout Europe. “We are happy to finally have found a manufacturer who shares our idea of ​​a fair and qualitative production process,” says Christian Gisler, who is in charge of marketing. A party for the anniversary What is going so well should also be celebrated. And so today in the Lokremise a party for the fifth anniversary of Einstoffen GmbH. «We have been planning this party since January. It will remain in the memory of visitors for a long time to come », promises Philippe Rieder, who is responsible for the PR. With free admission and good weather, the break starts at 5 pm. At the wheel of the Lokremise, the BMW garage will be exhibiting Christian Jakob Minis, who has been designed as a one-off look. With bratwurst and beer in the stomach it can be satisfied with shopping and so presents the Einstoffen team today also their new T-shirt collection. “So much is already betrayed, it will be nasty,” says Philippe Rieder. Meanwhile, the St.Gallen DJ’s Gigolo Romantico and Sir Dancealot are playing electronic music with their audiences. Later, the program will be moved inside and one highlight follows the next. From the international DeepHouse superstar Phonique, over impressive light installations, to an extravagant fashion show, there should be nothing missing. The whole thing should not be a one-time thing. The “single-substance supernights” will be continued as a party series in the backstage club. “We look forward to many good people who want to celebrate the anniversary with us,” says Christian Gisler.Note: einstoffen supernights # 1, from 17 clock free admission, party from 21 Uh, Lokremise St. Gallen The “single-substance supernights” will be continued as a party series in the backstage club. “We look forward to many good people who want to celebrate the anniversary with us,” says Christian Gisler.Note: einstoffen supernights # 1, from 17 clock free admission, party from 21 Uh, Lokremise St. Gallen The “single-substance supernights” will be continued as a party series in the backstage club. “We look forward to many good people who want to celebrate the anniversary with us,” says Christian Gisler.Note: einstoffen supernights # 1, from 17 clock free admission, party from 21 Uh, Lokremise St. Gallen  
Evening view: un-dress
Textil-Revue  
SCHICK: St.Gallen is supposed to become a mecca for sustainable fashion – that’s what students at the University of St. Gallen provide. We want to offer young fashion designers a platform to show their sustainable creations, “says 23-year-old HSG student Julia Belfrage. Last year, the eco-fashion event «Un-Dress» was a pure university event.This year, it will be held on May 8 in the Pfalzkeller St. Gallen. “We appeal to all fashion-conscious people and show that eco-fashion is no longer a grandmother’s outfit.” Twenty-two Swiss female designers take part in the fashion event in the Pfalzkeller under the motto “Sustainable Fashion.” “There are some very young young designers, such as “Brainshirt”, but also a bit more famous like Deborah Rentsch, who are participating here. “The St.Gallen labels” Einstoffen “and” AvantBart “are also included. They all have in common that the clothes are produced only from biological materials and produced under fair conditions. The event “Un-Dress” on the Wednesday before driveway begins in the afternoon with various workshops on sustainable fashion. The highlight is the fashion show in the evening: HSG students show the sustainable collections on the catwalk. “Until then, there is still a lot to organize,” says Julia Belfrage – 17 students work in her team. Behind the event are the two HSG companies “Oikos” and the “Marketing Club St. Gallen »We are financed by various sponsors and the State Chancellery, which provides us with the Pfalzkeller,» says Belfrage. From the Stadttheater you get the catwalk and the red carpet. No clothes will be sold during the Eco-Event. But from the 12th of May, all collections in Globus St.Gallen can be bought for one month.
Textile Revue: Four Men and a Baby
Textil-Revue  
Charismatic, dynamic, ironic – the four creative minds of the young St.Gallen label Einstoffen are putting a lot of energy into their “baby”, which is now celebrating its four-year anniversary. In doing so, they not only rely on original designs and detailed product design, sustainability is also part of the company philosophy. We are the only ones who are exploited in the case of monosubstances », laughs Philippe Rieder, responsible for PR and sales at Einstoffen, a young label from Eastern Switzerland founded in late 2008 by Christian Gisler and the brothers Ramon and Raphael Büsser had to do with fashion and developed their own know-how around fashion, design and trade. It all began with a travel acquaintance, a graphic designer who made contact with a garment production. In the beginning, mainly t-shirts were distributed by undiscovered graphic designers. However, the founders quickly agreed that trading in t-shirts could not satisfy their ambitions. Two years and a lot of building work later, the self-designed collection Shirts for Heroes was launched. Shirts for heroes and those who want to become one Already the first line of the “Einstoffer” proved a rare, but obviously sought after love of detail, coupled with a refreshing tendency to self-irony. The shirts are based on names such as Vincent Vega, Mister Pink or El Mariachi to movie characters and knits per model knits to 100. Cursory humor runs from the shirts to the T-shirt subjects to the newsletter like a red thread through the entire product range – or rather like a blue thread, the label’s trademark. So every model scores with elaborate workmanship, casual designs and great attention to detail. “One of our biggest problems is buttons. We do not want to stop at the buttons when it comes to detail but are still looking for the perfect models. We started with coconut, Unfortunately, they did not prove to be washable for a long time, “said Ramon Büsser, who trained himself for more expertise at the textile school. The three founders – Philippe Rieder has only been a member of the team since 2012 – were surprised by the great success of the first collection, but got back to work in no time at all. Meanwhile, heroines are also dressed with models like The Bride. Even shirts and new polo shirts are on offer, which is sold both in specialty stores and online. The “clothing for cosmopolitan people, who know what they want, but do not take their own ego too seriously,” arrives. «Our target audience is very diversified. But in summary, we see substances as clothing for people who used to be musically as well as hobbily in subcultures, “The goal: We all want to live on the resources” hristian Gisler now works 100% for single substances, the others write a doctoral thesis, are working in education or in other jobs. “We value sustainability, transparency and affordable prices. From the new collection is produced in Turkey. The goal for the future is that we can all live on the same material without sacrificing quality “, says Ramon Büsser. The latest clou of excipients: Since April 2012, the St.Galler sunglasses have been made from bamboo wood, a sustainable raw material that is still produced in China. Soon, more models will follow from other types of wood.
20min: Conquer the market with wooden glasses
20Min Holzsonnenbrillen  
Premiere: A St. Gallen fashion label wants to set a new trend with eyewear made of bamboo. Sunglasses made of wood are the trend among Hollywood stars: “Angelina Jolie and Jamie Foxx wear them,” says Christian Gisler from the St. Gallen label Einstoffen. The young entrepreneurs now want to bring the trend to Switzerland as the first provider. “We are the first to offer bamboo sunglasses in Switzerland,” says Gisler. Her first collection is now available: Diva, Ölscheich, Magnum or Schnüffler are the names of the models designed in St. Gallen. The glasses are made of bamboo: “It is a sustainable raw material and available in large quantities,” says co-owner Raphael Büsser (29). Bamboo is also elastic and light. The young entrepreneurs hope with their wooden sun glasses now on the big breakthrough. The young label has already made a name for itself in the region with printed T-shirts and polo shirts. The wooden goggles are – still – made in China. “My brother Ramon is currently on-site and checking whether the glasses are produced fairly and sustainably,” says Büsser. So far they have not been able to find a suitable Swiss company for the production because the hinges are too delicate. But this is set to change as early as 2013: “We are planning a Swiss Edition with wood from Switzerland,” says Büsser. For the young entrepreneurs but still missing a producer. because the hinges are too delicate. But this is set to change as early as 2013: “We are planning a Swiss Edition with wood from Switzerland,” says Büsser. For the young entrepreneurs but still missing a producer. because the hinges are too delicate. But this is set to change as early as 2013: “We are planning a Swiss Edition with wood from Switzerland,” says Büsser. For the young entrepreneurs but still missing a producer.
Tagblatt: Woody trend look
Tagblatt Holzsonnenbrillen  
Openair St. Gallen 2012
Openair 2012  
boosted
Beflügelt  
Shirts for heroes Substances are clothes for cosmopolitan people who know what they want, but who do not take their own ego too seriously. A little self-irony must be. The enigmatic humor of the young Swiss label is based on the shirt models (“shirts for heroes”) inspired by film heroes, the goal with Poloccupy to make polo shirts for “non-Poloträger”, the themes of the T-shirts and photo sessions right up to the Language of the newsletter recognizable everywhere. He pulls himself as a kind of “blue” thread (the mark of the brand) through Einstoffens entire product range. The clientele with a sense of style is today fitted with shirts, blouses, polo shirts and T-shirts. A pair of sunglasses and a suspenders as well as a windbreaker are in the pipeline for 2012. Ingredients are oriented, typically Swiss, Only at the highest standards of production, design and processing. Since Christian Gisler and the brothers Raphael and Ramon Büsser founded the label Einstoffen at the end of 2008, the label has undergone an evolution that would make Darwin pale with envy. Initially, T-shirts were mainly distributed by undiscovered graphic designers. However, the founders quickly agreed that the simple trade in T-shirts did not live up to their ambitions. Two years later, Einstoffen had established a viable international network and decided to give more space to its own ideas. The Taiwanese business partners have become good friends and the close cooperation guarantees that the textiles are produced under fair conditions. This familial atmosphere is very important to substances. Not only the employees and business partners, but also the customers are understood as friends and like-minded people. Each of the little masterpieces tells its own story and reflects the personality of the wearer. Buying a one-ingredient product is often the beginning of a long personal relationship between the customer and the label. The single-ingredient family now has a steady base of regular customers and is growing steadily. The courage to own style and design has paid off quickly: The “shirts for heroes” were launched in 2010 and the first collection was sold out within three months. Shirts for hero / inside However, the great success of the first “Shirts for Heroes” collection in 2010 surprised the label makers themselves a bit. The next two “heroes” collections were literally torn out of the seller’s hands. The success of the hero shirts is based on their appeal to fashion aficionados and jeans & T-shirt wearers, men and women alike. Each model is inspired by a film hero or heroine from the last thirty years of cinema history. The creators of the label are guided by their own taste in film but from Amélie Poulain (“The Fabulous World of Amélie) to Mia Wallace (” Pulp Fiction “) and Axel Foley (” Beverly Hills Cop “) to Seth Gecko (” From Dusk till Dawn “) there is something for every taste. The Swingcards each tell the story of the heroic shirt and the photo sessions are inspired by the films. The shirts themselves attract with classic to unusual color combinations, smart cuts, useful extras and above all a very elaborate production method with different interior prints and shirt surcharges and a pronounced love for A detail that reflects the washing instructions, the logos and the buttons. For the first time, the latest collection also features breast pockets and thicker fabrics for the cold winter months. Einstoffen knows that its customers value their individuality, so each shirt is strictly limited to a hundred pieces. useful extras and above all a very elaborate production method with different interior prints as well as shirt cuffs and a pronounced attention to detail, which is reflected in the washing instructions on the logos to the buttons. For the first time, the latest collection also features breast pockets and thicker fabrics for the cold winter months. Einstoffen knows that its customers value their individuality, so each shirt is strictly limited to a hundred pieces. useful extras and above all a very elaborate production method with different interior prints as well as shirt cuffs and a pronounced attention to detail, which is reflected in the washing instructions on the logos to the buttons. For the first time, the latest collection also features breast pockets and thicker fabrics for the cold winter months. Einstoffen knows that its customers value their individuality, so each shirt is strictly limited to a hundred pieces. Poloccupy – Polos for the 99% So far, polos have been the preferred garment of upperclass athletes and leisure bankers. Einstoffen wants to change that. With shapely, high quality tailor-made polo shirts with a reinforced collar (which remain supple even on time!). This chic business fashion can not be left to the notorious 1%, which is now protested everywhere! Even if one-body wearers are not (yet) frolicking among the yacht owners on the Riviera and generally playing polo on motorcycles and golf at most in disused factory buildings, that does not mean that they are not professional, sexy or distinguished or want to work , When grilling for example.
St.Galler Lifestyle Magazin sg9000
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Shirts for heroes and heroines. A proverb says the world needs heroes, so she is poor. The designers of Einstoffen use the styles of the ’80s and’ 90s and draw their inspiration from various cult shops. Their models combine music, photography, film, grafk and design into a harmonious whole. Ingredients are networked worldwide and their collections are very often produced only in limited editions. They are inspired by the deserted South American pampas as well as by the metropolis of Asia bursting with life and bursting at the seams. And they work with a variety of designers from different cultures to design clothes that can not be found in every department store and therefore make the fashion label city of St.Gallen an authentic brand.
NZZ am Sonntag:“Portable Movie Heroes”
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The young St. Gallen fashion label «Einstoffen» works with the means of nostalgic transfiguration and names its garments according to film sizes of the nineties. Granted, John Travolta’s expansive presence does not lend itself to the “Vincent Vega” shirt, but for those who value straightforwardness rather than sidecut, the latest “shirts for heroes” collection is recommended. Thanks to the achievements of emancipation, the John McClanes of today also appreciate pretty details such as unconventional buttons or embroidered logos on the sub-step (the.). The “shirts for heroes” are available in a limited edition of 50 each at www.einstoffen.ch
Evening view «St. Galler Heroes Shirts »
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The young St. Gallen fashion label Einstoffen causes a sensation with self-designed shirts, which are named after movie stars. The garments are limited to exactly 50 pieces and bear names such as Vincent Vega (Pulp Fiction), Axel Foley (Beverly Hills Cop) and Ricardo Tubbs (Miami Vice). “We grew up with the films of the 80s and 90s and give the shirts with the names of the movie characters a personal touch,” says young designer Ramon Büsser (29) from St. Gallen. www.blickamabend.ch
Tagblatt: «From button to thread»
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Each model of his new collection is named after a film hero: the St. Gallen label “Einstoffen” proves its love of detail with “shirts for heroes”. The “red thread” that the designers at “Einstoffen” use for their collection “Shirts for Heroes »Have chosen, is blue. All ten shirt models share small embroidery made of indigo thread – and that they are designed with great attention to detail: on the buttons is “Einstoffen” to read, each etiquette tells a story, the washing instructions is more than a dry washing instructions. Homepage with own style” Of each model, only 50 are available. Your customers should live their own style, stand out from the crowd. A shirt by Einstoffe is more than a mere piece of fabric, says Raphael Büsser. “It stands for a special attitude to life.” The St. Gallen fashion designers call it “cosmopolitanism” and “cosmopolitan spirit”. These terms could also be used to connect the genesis of the young fashion label: Raphael Büsser was on a journey around the world, learning a designer and his Know T-shirts and returned home inspired. Together with his brother Ramon Büsser and the web designer Christian Gisler, he spun the idea further, until finally he created his own T-shirts collection: “Shirts with style”. Homepage mit eigenem Stil Meanwhile, we are further than I would have thought,” says Büsser. But the spirit has always been preserved: everything is discussed and decided by three people, one works with suppliers and producers, which one knows personally and visited several times. Jobs and camps are still in the private apartment of the brothers Büsser.Jung, dynamic, cosmopolitan. This is how the trio understands its company philosophy. This also testifies to their homepage. At www.einstoffen.ch, you receive a “one-offs worldwide”: people from all over the world stage themselves and clothes of “single-material” in a short film. With her own personal style.
20min:«St. Galler T-shirts go around the world »
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Now the young entrepreneurs have started a new project: Einstoffe Worldwide. “We traveled around the world for two months shooting videos with people wearing our T-shirts,” says Raphael Büsser. This resulted in funny clips. You can also send one yourself. “There is a free shirt from the current collection for every video with a T-shirt made of single-fabric,” says Büsser. Each clip participates in a competition. The winner will receive a travel voucher worth 300 francs. 20min.ch
Scoreboard:Presentation Miss Eastern Switzerland
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Friend Rico proves style and carries “Tree of Life”. The girl next to her is Michelle Schefer, Miss Ostschweiz 2010.
Toxic.fm: St. Gallen city radio
The range is wide, but limited to the men’s world. However, an online shop for women should be put into operation in the near future. Man or woman: Visiting Einstoffen.ch is worth it!
20min: Young St.Gallen set up an innovative fashion label
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Three young people from Eastern Switzerland want to use their label Einstoffen to sell the creations of previously unknown fashion designers from abroad. Their web shop is in operation today. Around 1000 T-shirts, dozens of leather bags and numerous shoes are currently being kept in their apartment in St.Gallen by brothers Raphael (25) and Ramon Büsser (28). Together with their colleague Christian Gisler (28), they are the founders of the fashion label and web shops einstoffen.Die three single-substance founders: Raphael Büsser, Christian Gisler and Ramon Büsser. The three single-substance founders: Raphael Büsser, Christian Gisler and Ramon Büsser. Actually, the three had little in common with fashion so far. “We never learned that,” says Raphael Büsser. The enthusiasm for fashion and design they had discovered only on various trips. In 2003, the two brothers went to Bangkok. “That’s when we got to know a graphic designer at the end,” says Büsser. This soon made contact with a clothing factory. “About a year ago we produced the first shirt,” says Büsser. Since then, they have been working on the idea of ​​their web shop. Not only do they want to sell their own creations, they also want to offer sales opportunities to unknown fashion designers. “The shoes, for example, come from a shoemaker in Buenos Aires,” says Büsser. From today your shop is online. Currently, this only offers menswear. In a few months, the first women’s collection will follow. Not only do they want to sell their own creations, they also want to offer sales opportunities to unknown fashion designers. “The shoes, for example, come from a shoemaker in Buenos Aires,” says Büsser. From today your shop is online. Currently, this only offers menswear. In a few months, the first women’s collection will follow. Not only do they want to sell their own creations, they also want to offer sales opportunities to unknown fashion designers. “The shoes, for example, come from a shoemaker in Buenos Aires,” says Büsser. From today your shop is online. Currently, this only offers menswear. In a few months, the first women’s collection will follow. 20min.ch

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